Starbucks looks to smarter surveillance technology as expansion continues
Starbucks corporation is an international well known retail chain of Coffee Houses from the United States. The company was founded in 1971 and nowadays the biggest retail chain of coffee houses in the world. On October 1st 2017 there were about 27.339 outlets in 76 countries, including over 14,000 outlets in the US, 1,400 outlets in Canada, over 900 outlets in the United Kingdom and over a 100 outlets in Russia.
A robust video solution to work in a variety of settings
With thousands of customers visiting stores every day, and hundreds of staff to take care of, Starbucks’ management wanted a robust, flexible video surveillance solution that would operate effectively in every store location and in all store formats.
AVIX, a leading Russian distributor was challenged with designing a system that would deliver optimum quality video regardless of the store format and make use of older legacy cameras in certain locations. The system also needed to be convenient to install while maintaining the aesthetics of each outlet with the ability to focus in on sales transactions in real-time.
The system was required not just to ensure high security standards but also to be used by Starbucks’ Senior Operations managers to control efficiency and underwrite customer service and performance as the number of stores continues to grow.
IDIS VMS allows easy monitoring of IP and analogue mix
Following a survey of the latest solutions AVIX recommended IDIS technology as the best option for reliable, scalable video that could be remotely accessed via PCs and mobile devices. IDIS Solution Suite was identified as the best video management software option to integrate existing legacy equipment, the analogue IDIS DirectCX™ range to leverage exisiting infrastructure as well as the latest IDIS IP solutions.
The VMS also offered the most user-friendly and convenient for use not only for Starbucks Security Controllers but also by the Senior Operations managers.
In the classic coffee house outlets IDIS HD TVI DVRs have been installed handling either 8 IDIS cameras (TR-3108) or 16 cameras (TR-4116) depending on the site requirements. A mix of analogue and IP camera technology is used across the Starbucks estate, giving maximum design and installation flexibility. New drive-through outlets are protected by a combination of external and internal cameras.
In the shopping centre kiosks outlets an easy-install and compact full-HD flat dome camera (DC-F1211) has been deployed, while a complete view of the entire point of sales is covered by a vandal-resistant IR camera, the DC-D2233WR, with both cameras linked to an H.265 4K recorder (DR-2304P).